{"id":2054,"date":"2025-05-06T13:14:15","date_gmt":"2025-05-06T13:14:15","guid":{"rendered":"https:\/\/zuripacks.com\/?page_id=2054"},"modified":"2025-05-06T17:44:51","modified_gmt":"2025-05-06T17:44:51","slug":"our-story","status":"publish","type":"page","link":"https:\/\/zuripacks.com\/index.php\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2054\" class=\"elementor elementor-2054\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fb2d172 e-con-full e-flex e-con e-parent\" data-id=\"1fb2d172\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3802eb04 e-con-full e-flex e-con e-child\" data-id=\"3802eb04\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1fc61 elementor-widget elementor-widget-image\" data-id=\"2d1fc61\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/zuripacks.com\/wp-content\/uploads\/2025\/05\/Kibera_Nairobi_Kenya_Eisenlohr_Getty-Images-1-1080x600-1-1024x569.png\" class=\"attachment-large size-large wp-image-2098\" alt=\"\" srcset=\"https:\/\/zuripacks.com\/wp-content\/uploads\/2025\/05\/Kibera_Nairobi_Kenya_Eisenlohr_Getty-Images-1-1080x600-1-1024x569.png 1024w, https:\/\/zuripacks.com\/wp-content\/uploads\/2025\/05\/Kibera_Nairobi_Kenya_Eisenlohr_Getty-Images-1-1080x600-1-300x167.png 300w, https:\/\/zuripacks.com\/wp-content\/uploads\/2025\/05\/Kibera_Nairobi_Kenya_Eisenlohr_Getty-Images-1-1080x600-1-768x427.png 768w, https:\/\/zuripacks.com\/wp-content\/uploads\/2025\/05\/Kibera_Nairobi_Kenya_Eisenlohr_Getty-Images-1-1080x600-1-504x280.png 504w, https:\/\/zuripacks.com\/wp-content\/uploads\/2025\/05\/Kibera_Nairobi_Kenya_Eisenlohr_Getty-Images-1-1080x600-1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-612a54af e-con-full e-flex e-con e-child\" data-id=\"612a54af\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-732d05b4 elementor-widget elementor-widget-heading\" data-id=\"732d05b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Where It All Began<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e58eed5 elementor-widget elementor-widget-text-editor\" data-id=\"e58eed5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"269\" data-end=\"446\">To understand Zuripacks, you have to understand where it began, not in a lab or a startup incubator, but in the heart of Kibera, Africa\u2019s largest urban informal settlement and a home to 1.5 million people.<\/p><p data-start=\"448\" data-end=\"694\">Growing up in Kibera meant learning to navigate a world where innovation and hardship coexisted in every corner. It meant living in a place full of spirit, strength, and community, but also a place overwhelmed by waste, particularly plastic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64a135b e-con-full e-flex e-con e-parent\" data-id=\"64a135b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c5b082b e-con-full e-flex e-con e-child\" data-id=\"c5b082b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb9f3a5 elementor-widget elementor-widget-heading\" data-id=\"cb9f3a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Living in Plastic, Surrounded by Pollution<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06d26c5 elementor-widget elementor-widget-text-editor\" data-id=\"06d26c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"740\" data-end=\"1222\">In Kibera, plastic was everywhere. It was the default material for packaging, shopping and even waste disposal. And without any formal waste collection system, the same plastic we used daily often ended up in our backyards, waterways and even food chains. I witnessed firsthand how the absence of proper waste management infrastructure, combined with heavy dependence on single-use plastics, turned our communities into dumping grounds, stealing dignity from both the land and the people.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b238cc9 e-con-full e-flex e-con e-child\" data-id=\"2b238cc9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3270d812 elementor-widget elementor-widget-image\" data-id=\"3270d812\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"307\" src=\"https:\/\/zuripacks.com\/wp-content\/uploads\/2025\/05\/unnamed-1.jpg\" class=\"attachment-ocean-thumb-ml size-ocean-thumb-ml wp-image-2126\" alt=\"\" srcset=\"https:\/\/zuripacks.com\/wp-content\/uploads\/2025\/05\/unnamed-1.jpg 512w, https:\/\/zuripacks.com\/wp-content\/uploads\/2025\/05\/unnamed-1-300x180.jpg 300w, https:\/\/zuripacks.com\/wp-content\/uploads\/2025\/05\/unnamed-1-504x302.jpg 504w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c4c2eb5 e-flex e-con-boxed e-con e-parent\" data-id=\"7c4c2eb5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3919c853 elementor-widget elementor-widget-heading\" data-id=\"3919c853\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Seeing The Bigger Picture<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a957aa elementor-widget elementor-widget-text-editor\" data-id=\"9a957aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"740\" data-end=\"1222\">We also saw something else: <strong data-start=\"1256\" data-end=\"1306\">resilience, ingenuity and untapped potential.<\/strong><\/p><p data-start=\"740\" data-end=\"1222\">As we later began working with grassroots communities, one question kept following us:<\/p><blockquote><p data-start=\"740\" data-end=\"1222\"><em data-start=\"1435\" data-end=\"1585\">How could we reimagine the packaging industry in a way that restored the environment and created opportunities for people like those we grew up with?<\/em><\/p><\/blockquote><p data-start=\"740\" data-end=\"1222\">By continuing to become more intentional about creating a viable solution, we began to see the patterns more clearly.<\/p><ul><li>We saw youth bursting with potential, yet left behind by a lack of opportunity.<\/li><li>We saw women hustling through informal work, resilient but underpaid and overlooked.<\/li><li>We saw banana farmers producing tonnes of banana crop waste, unaware that what they were discarding could hold hidden value.<\/li><li>And we saw communities continue to deal with the visible weight of plastic pollution, but excluded from global conversations about climate solutions.<\/li><\/ul><p>That\u2019s how <strong data-start=\"1598\" data-end=\"1611\">Zuripacks<\/strong> was born, as a response to two urgent needs: the need to eliminate single-use plastic packaging and the need to empower underserved communities with sustainable livelihoods.<\/p><p>Today, every Zuripacks product is a symbol of where we\u2019ve come from and where we\u2019re going: a cleaner planet, thriving communities and a world where no one is left behind in the fight against plastic pollution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Where It All Began To understand Zuripacks, you have to understand where it began, not in a lab or a startup incubator, but in the heart of Kibera, Africa\u2019s largest urban informal settlement and a home to 1.5 million people. Growing up in Kibera meant learning to navigate a world where innovation and hardship coexisted [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","footnotes":""},"class_list":["post-2054","page","type-page","status-publish","hentry","entry","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails","has-product-nav"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/zuripacks.com\/index.php\/wp-json\/wp\/v2\/pages\/2054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zuripacks.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zuripacks.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zuripacks.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zuripacks.com\/index.php\/wp-json\/wp\/v2\/comments?post=2054"}],"version-history":[{"count":93,"href":"https:\/\/zuripacks.com\/index.php\/wp-json\/wp\/v2\/pages\/2054\/revisions"}],"predecessor-version":[{"id":2192,"href":"https:\/\/zuripacks.com\/index.php\/wp-json\/wp\/v2\/pages\/2054\/revisions\/2192"}],"wp:attachment":[{"href":"https:\/\/zuripacks.com\/index.php\/wp-json\/wp\/v2\/media?parent=2054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}